Kids
FCC to examine relationship betweeen TV ads and obesity in kids
MUMBAI: The controversy over the role TV ads play in kids obesity in the US is growing. US Senator Sam Brownback, and US media watchdog Federal Communications Commission (FCC) chairman Kevin Martin unveiled plans for a Valentine‘s Day forum to examine potential voluntary actions that might ease any negative effects ads might have on children. |
The FCC announced the list of participants on the Task Force on Media and Childhood Obesity: Today and Tomorrow. The Task Force will hold its first meeting on 14 February, 2007. The Task Force consists of representatives of consumer advocacy groups, the food and beverage industry, media companies, and advertisers, as well as healthcare and academic experts. The participants include: American Diabetes Association, American Society for Nutrition, Coca-Cola, Kellogg Company, McDonald’s, Pepsi, Viacom, Discovery and Disney. The Commission is represented by Chairman Martin and Commissioners Deborah Taylor Tate and Michael Copps. They are joined by Brownback and Senator Tom Harkin. The goal of the Task Force is to provide a forum for the public and private sectors to jointly examine the impact of the media on childhood obesity rates and collaborate on voluntary recommendations to address the alarming rise in the rates of obese children. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
