DTH
News Corp, VeriSign close Jamba deal
MUMBAI: News Corporation and VeriSign have announced that a joint venture giving News Corp controlling interest in VeriSign’s wholly owned Jamba subsidiary will finalise tomorrow, 31 January.
The joint venture combines mobile ringtone and animation provider Jamba and Fox Mobile Entertainment assets to form a leading global provider of mobile entertainment. Lucy Hood, who was formerly president of Fox Mobile Entertainment, will become the company’s CEO effective immediately upon the close of the deal.
It was in September that News Corp announced it would pay $188 million for a 51 per cent stake in VeriSign’s wholly-owned Jamba subsidiary and will combine it with Fox Mobile Entertainment assets. VeriSign, which bought Jamba for $ 270 million in 2004, operates intelligent infrastructure services that enable and protect interactions across voice and data networks anytime, from anywhere on multiple devices.
The new company will serve 30 territories with a potential reach of more than a billion mobile subscribers. The new company intends to retain the Jamster brand in the US and the Jamba brand worldwide.
Jamba was founded in 2000 and is considered a global leader in off-deck delivery of mobile entertainment.
News Corp’s Fox Mobile Entertainment group got its start with American Idol text voting, which generated nearly 65 million text messages last season, up from 12,000 messages in the first season in 2001.
Following the close of the transaction, Jamba will release its first products and offerings as a new entity, including:
MySpace Mobile Store – In an alliance with News Corp’s wildly popular social networking site MySpace, Jamba will be MySpace’s global m-commerce partner.
Also in the pipeline is The Simpsons Mobile – Jamba will exclusively offer mobile content from the series The Simpsons through a subscription package tied to exclusive content called the Yellow Plan.
The joint venture combines mobile ringtone and animation provider Jamba and Fox Mobile Entertainment assets to form a leading global provider of mobile entertainment. Lucy Hood, who was formerly president of Fox Mobile Entertainment, will become the company’s CEO effective immediately upon the close of the deal.
It was in September that News Corp announced it would pay $188 million for a 51 per cent stake in VeriSign’s wholly-owned Jamba subsidiary and will combine it with Fox Mobile Entertainment assets. VeriSign, which bought Jamba for $ 270 million in 2004, operates intelligent infrastructure services that enable and protect interactions across voice and data networks anytime, from anywhere on multiple devices.
The new company will serve 30 territories with a potential reach of more than a billion mobile subscribers. The new company intends to retain the Jamster brand in the US and the Jamba brand worldwide.
Jamba was founded in 2000 and is considered a global leader in off-deck delivery of mobile entertainment.
News Corp’s Fox Mobile Entertainment group got its start with American Idol text voting, which generated nearly 65 million text messages last season, up from 12,000 messages in the first season in 2001.
Following the close of the transaction, Jamba will release its first products and offerings as a new entity, including:
MySpace Mobile Store – In an alliance with News Corp’s wildly popular social networking site MySpace, Jamba will be MySpace’s global m-commerce partner.
Also in the pipeline is The Simpsons Mobile – Jamba will exclusively offer mobile content from the series The Simpsons through a subscription package tied to exclusive content called the Yellow Plan.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
