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Ericsson, Turner to develop international mobile services
MUMBAI: Ericsson and Turner Broadcasting System International have formed a collaboration under which the users of mobile services and mobile operators will benefit from the companies’ leading positions in mobility and global multimedia content. |
The two parties are collaborating to develop Turner’s internet, broadcast news and entertainment content – including CNN International, Cartoon Network and Adult Swim material – for mobile multimedia environments. The offering combines the delivery of Turner news and entertainment content with hosting and content management technology, developed by Ericsson. The first of these jointly developed services will launch in Europe on 12 February 2007 at the 3GSM World Congress trade fair in Barcelona, bringing a new CNN Mobile service to the users initially in Europe, the Middle East and Africa. |
The initial product launch – CNN Mobile – and subsequent launches in this collaboration will make technologically advanced multimedia content available to users in two ways. Firstly, mobile operators will be able to deliver simple access to Turner content through their own branded portals; additionally, end users will have access to content such as the CNN Mobile site directly on their mobile devices. Turner Broadcasting senior VP, digital media Casey Harwood says, “With this deal, we will have for the first time a full portfolio of solutions – from SMS through to mobile television – that will scale and easily move across the world. This partnership is a logical fit where the customer and mobile operators benefit through Turner focussing on providing innovative news and entertainment content to its global audience and Ericsson providing the technology behind it.” Ericsson senior VP, head of multimedia Jan Wäreby says, “Our service-provider customers throughout the world will greatly benefit from our partnership with Turner Broadcasting, as they will be able to provide popular mobile multimedia content from Turner’s vast catalogue and greatly enhance the multimedia experience for the consumer. The CNN Mobile product will be the first example of a true ’off-deck’ portal for mobile users, providing a state-of-the-art news service. A searchable archive of 14 days and over 2000 stories will sit with breaking news alerts and video news updates through the hourly updated ’World News Now’. Available to CNN users in EMEA and Latin America subscription free, the service will be accessible through CNNmobile.com in all mobile browsers or through operator portals where deals are in place. The mobile services being developed include intelligent software that enables devices to show only the actual content that is appropriate to the particular handset, resulting in a richer user experience. The services will be rolled out to further territories and both Turner and Ericsson have committed to further product launches throughout 2007. The partnership also extends beyond content development, and will have on screen elements on CNN International in a campaign that positions Ericsson as the global leading communications technology company. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
