Applications
HT Mobile selects Intec architecture solution
MUMBAI: Intec, a BSS/OSS software vendor for fixed, mobile and next-generation networks, announced today that HT Mobile, Vietnam‘s newest nation-wide mobile communications service provider has selected Intec‘s full suite of billing and operations support systems, including interconnect, mediation, convergent billing, and charging solutions and the provision of managed services. The Intec solution architecture will form a part of the operator‘s strategy to offer advanced mobile services in Vietnam. |
This new contract further adds to Intec‘s long-term relationship with the Hutchison Group, particularly its market-leading 3G operations. Intec provides both retail and interconnect billing, plus convergent mediation, to a number of ‘3‘ branded operations, including the UK, Australia, Austria, Sweden, and Italy. Together the two companies have developed unmatched expertise in the creation of an advanced BSS/OSS architecture that delivers a wide variety of next-generation mobile services to both pre-paid and post-paid customers. |
HT Mobile recently launched its advanced CDMA2000 1XEV-DO network in Vietnam, with a network presence in all 64 provinces together with a suite of products and services ranging from prepaid, postpaid, SMS and MMS to high-speed internet as well as infotainment services. The adoption of the Intec Solution Architecture is driven by a compelling need to reduce operational complexity, total cost of ownership, increase service flexibility, reduce and facilitate rapid launch and revenue generation IP-based third generation services. HT Mobile CEO Elizabete Fong says, “We chose Intec because of its proven track record as an established BSS/OSS vendor across the globe, and because its integrated solution architecture offers us a proven solution based on best-of-breed components. We are confident that its experience will help us to rapidly address the needs of the developing communications market in Vietnam.” Intec CPP Asia Pacific Norm Halvorson said, “Intec is delighted to work with HT Mobile to deliver leading edge technology, robust performance and benefits of next generation services to a broader section of the Vietnamese society. Our carrier-grade, next-generation BSS/OSS solution supports the business strategies of the world‘s leading carriers and Intec remains committed to continue to enable the rapid rollout of new and innovative services.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








