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MTNL launches value add service ‘Broadband with Wi-Fi’
MUMBAI: MTNL has introduced a value add to its broadband services with ‘Broadband with Wi-Fi‘. These Wi-Fi services are enabled with CPE‘s (Customer Premises Equipment) which have a speed of up to 2 mbps.Using these CPE‘s, subscribers will now be able to create their ‘private hot spots‘ covering a range of 40 meters in their homes and offices. They can also create “Private public hot spots” through MTNL‘s Speaking on the occasion MTNL executive director A.K. Arora said, “Broadband with Wi-Fi is an initiative to create ease and comfort for our consumers while at home or work. Broadband MTNL‘s contribution aims to help increase internet penetration and its usage will be significantly driven by these kind of services”. |
Convention centers like auditoriums, conference halls, seminar rooms can also be helped through this connection by providing better service and in turn they will be able to enhance their turnover. With broadband Wi-Fi one can access the Internet anywhere and so café‘s restaurants and shopping malls can be converted into infotainment zones. |
The Wi-Fi modem works on the latest version 802.11g of Wi-Fi standard and working in unlicensed 2.4 GHz band. It generally provides bandwidth of 54Mbps. The concurrent users can be upto 30. The Wi-Fi modem shall have a range of 40 meter indoor & 60 meter outdoor range. The range varies with Currently MTNL provides Wi-Fi services at domestic airport, India Habitat Center, Pragati Maidan, Vigyan Bhavan, UPSC, Election Commission, IIPA, and Delhi Government etc. The customers can get this service by dialing 1500 or 22221500. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
