Ad Campaigns
Harvest Gold’s new campaign highlights fibre-powered breakfasts
Mumbai: Bimbo Bakeries India, the baked foods company, Grupo Bimbo, announces the launch of new campaign for its leading bread brand, Harvest Gold’s popular health and wellness product – the 100 per cent atta bread. The campaign focuses on the role and impact of 30 per cent daily fibre in supporting good gut health. To promote healthier lifestyle choices, the campaign, with a uniquely singular message of ‘Happy Tummy is a Happy You’, highlights that four slices of Harvest Gold 100 per cent atta bread is all one needs for 30% daily fibre intake and enhance one’s overall health.
As one of the leading bread brands, Harvest Gold has consistently promoted healthy eating habits among Delhi NCR consumers with its varied bread range. This engaging campaign encourages everyone to take a small step towards a healthier future by adding the power of an easy, nourishing breakfast meal while focusing on digestive health. With a light-hearted tone, the DVC showcases the versatility of Harvest Gold’s 100% Atta and Multigrain bread for converting every breakfast meal into a nourishing or indulging option to kickstart the day.
Bimbo Bakeries India, managing director Raj Kanwar Singh said, “At Bimbo Bakeries India, we are committed to building a better world by innovating and providing a variety of healthy food options to our consumers. In today’s fast-paced world, we want to offer consumers an easy and nourishing breakfast option with Harvest Gold’s 100 per cent Atta Bread. It is a wholesome and versatile choice that will help consumers meet a significant portion of their daily fibre needs and bring a positive change towards better health and wellness.”
● The DVC is live on Harvest Gold’s social media handles, including Facebook, Instagram, and YouTube, helping viewers discover the nutritional benefits of the products.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
