GECs
Red FM presents ‘live’ music preview of Nishabd
MUMBAI: Red FM promises constant innovative programming to its listeners. Keeping in line with this, the station presented a ‘live preview’ of Ram Gopal Varma’s soon to be released film, Nishabd at a press conference on 17 February.
Director RGV along with Vishal Bharadwaj, Manmohan Shetty, Amar Mohile, Bhushan Kumar and the star cast Amitabh Bacchan and Jiah Khan were present at this unique preview which was aired across all its FM stations live. Recreating a radio studio right on the stage , RJ Malishka presented the show chatting with the director, music director and stars of the movie.
Commenting on this unique initiative Red FM COO Abraham Thomas said, “This is first for any radio station in India. With this event we have raised the bar in terms of providing excellent content and innovative programming for our listeners. This association helps Red FM further strengthen its commitment towards bringing the best of Bollywood for its listeners!”
Speaking about the music launch, director Ram Gopal Varma said, “Nishabd is a beautiful movie with a very sensitive subject and needs to be promoted with extreme maturity. Red FM has done an excellent job of showcasing the music of the film and we are extremely pleased with the kind of reach the movie has received with this first ever live music premiere on Red FM.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
