Brands
Glucovita Bolts collaborates with Viacom18 consumer products
Mumbai: Glucovita Bolts, the undisputed leader in the energy supplement category, announced via a TVC its exciting partnership with Nickelodeon, India’s most loved kids’ entertainment franchise’s flagship show, “Motu Patlu,”. – This strategic collaboration with Viacom18 Consumer Products, the merchandising arm of one of the biggest Indian media conglomerates marks a significant milestone for the brand, to continue its mission of innovating and captivating the hearts of our young consumers.
The “Motu Patlu Magnet” offer brings together the world of energy and the charm of Motu Patlu, India’s No. 1 Toons. With every pack of Bolts, children will receive a collectible magnet featuring their favourite Motu Patlu characters. This fusion of energy and entertainment is set to elevate the snacking experience for kids, creating lasting memories and moments of joy. Committed to keep redefining and delivering fresh, engaging experiences to its customers, Glucovita Bolts is proud to introduce a unique and irresistible Kids Consumer Offer that will delight both parents and children.
Commenting on the partnership, Wipro Consumer Care & Lighting VP- marketing S Prasanna Rai said “We are excited to announce our partnership with ‘Motu Patlu,’ – India’s No. 1 Toons. Glucovita Bolts has always strived to bring innovation and excitement to the lives of our young consumers. With our ‘ Motu Patlu Magnet ‘ offer, we are blending the world of energy with the magic of Motu Patlu to create a snacking experience that is not only nutritious but also incredibly fun. Our commitment to our customers and our dedication to quality have made us the market leader, and this partnership is a testament to our unwavering pursuit of excellence.”
He further added, “We invite our esteemed channel partners to join us in this exciting journey. Together, we can enhance the lives of children across India, creating unforgettable moments of joy and building brand loyalty that lasts a lifetime. As we continue to innovate and strengthen our leadership position, we are excited to see Glucovita Bolts and ‘Motu Patlu’ become an inseparable part of every child’s adventure.”
Viacom18 consumer products business head Sachin Puntambekar added, “Our aim at Viacom18 Consumer Products has always been to provide consumers with innovative products through novel partnerships. Motu Patlu, India’s No. 1 Toons are loved countrywide and this collaboration with Glucovita Bolts is one step forward for expanding the footprint of India’s most adorable and loved Toons duo.”
Embarking on this journey with Motu Patlu, Glucovita Bolts is set to create an enchanting blend of energy and entertainment that will captivate children across India. Stay tuned for this delightful “Motu Patlu Magnet ” Offer and look forward to experiencing the fusion of energy and fun with Glucovita Bolts and Motu Patlu.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
