GECs
Filmfare Awards in a new avtar
MUMBAI: The 52nd Fair One Filmfare Awards for excellence in Hindi cinema will be held on 24 February. Filmfare announced the nominations for the popular awards categories.
The awards event which started in 1954 has been a public event with performances by the stars until now. This year World Wide Media, the company which owns the title decided to make the event a black tie affair taking off from the Oscars. This year the annual awards night will be held at an indoor venue exclusively for the film fraternity.
Speaking about the awards WWM CEO Devashish Sarkar said, “The event will be a black tie event held along the lines of the Oscars for the film fraternity. The dance and musical entertainment will be pre-recorded for the TV audience. This twin format will allow both the film fraternity and our film fans to enjoy the evening in the manner they ought to.”
Commenting on the second year of its association with the awards, Elder Pharma director Dr. Anuj Saxena said, “Elder is proud to continue its association with the Filmfare Awards for yet another year. The Fair One Filmfare Awards function is to be very different than in the past – but yet equally spectacular. Elder welcomes the role of celebrating talent and beauty in any field, an undertaking that the company continues to support and encourage through all its ventures, one such initiative being the “Fair One Face of the year Award” category. We hope that this year the Awards will set a trend in the way award ceremonies are held”
The Awards will be telecast on Sony television on 25 February at 7:30 pm. Speaking about the Awards, SET India Pvt. Ltd CEO Kunal Dasgupta said, “We are extremely proud of our decade long association with Filmfare- ‘the queen of all awards’. Our conviction in this partnership led to the inception of the ‘Sony Face of the Year Award’ and the growing popularity of this award category only strengthens our endeavor to applaud women with talent and proven records of excellence in their chosen fields”.
The Fair One Filmfare Awards is sponsored by Elder Pharmaceutical, along with associate sponsors Bisleri and Ashrafi Finance.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
