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BKN seals new media deal with Digital Music Group
BKN International AG signed an agreement with NASDAQ listed Digital Music Group (DMGI) to handle all USA and Canada digital rights for current and upcoming BKN films and series. The announcesment was made by BKN CEO Allen Bohbot, CEO and DMGI CEO Mitchell Koulouris. The deal includes BKN series such as Legend of the Dragon, Dork Hunters from Outer Space and Zorro – Generation Z and films such as Jungle Book – Rikki-Tikki-Tavi to the Rescue, Robin Hood – Quest for the King and Kong – Return to the Jungle. |
“Having an organization like DMGI with expertise in handling all digital rights in the key USA and Canada markets is very important to us,” said Bohbot. He further added “DMGI provide access to new stores particularly online retailers including iTunes Music Store, Google Video, RealNetworks, Napster, Wal-Mart Music, and Yahoo! which will enable kids to view our shows on these channels.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
