Applications
eBay India celebrates Cricket Mania with Mandira Bedi
MUMBAI: Online marketplace eBay India, and Mandira Bedi have announced the launch of the eBay Cricket Mania campaign. This is a campaign for the two million strong eBay India community toexpress their support to Team India as they prepare for the World Cup by wearing trendy “Go India Go!” bands in the Indian tricolours and win rare cricket collectibles. eBay India is donating Rs. 5 to the NGO Mouth and Foot Painting Artists (MFPA) on behalf of every eBay member who sports the patriotic and colourful bands. |
The eBay India Cricket Mania rewards all buyers on eBay India with cricket collectibles through the World Cup. One can shop on eBay India and win cricket gifts. Every buyer who hits a single (completes one transaction) wins a eBay India “Go India Go!” band. If the buyer scores two runs (completes two transactions), he gets a special 100 years of cricket VCD compiled by David Gower. If the buyer scores 4 runs (completes four transactions), he is rewarded with a cricket ball autographed by Mandira Bedi. For all buyers hitting a sixer or completing six transactions, they get an original Sachin Tendulkar autographed biography – The making of a cricketer. |
Bedi said, “I am thrilled to be associated with eBay which is one of the most exciting online brands and the India‘s leading online marketplace. eBay Cricket Mania gives millions of Indians the opportunity to demonstrate their cricket passion by actively participating in the World Cup campaign and winning rare cricket memorabilia.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
