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Tata Sky files case against Sun TV in Delhi High Court
NEW DELHI: Direct-To-Home (DTH) satellite TV operator Tata Sky has approached the Delhi High Court seeking directions to broadcaster Sun TV to share its feed. TataSky had filed the petition in this regard on 22 February. The petition said that though Tata Sky had filed a petition with TDSAT, the Tribunal was delaying issuing the necessary orders, due to which TataSky was not getting the feed from Sun TV, as a cosequence of which it was losing business. In its petition in the High Court, Tata Sky has alleged that Sun TV was violating the regulations of broadcast and cable sector regulator Trai (Telecom Regulatory Authority of India). A Bench comprising Justice Vikramjit Sen and Justice J P Singh asked Sun TV to file its reply and posted the matter for further hearing on 13 March. |
Tata Sky has contended that as per section 3.2 of Trai Regulations, no broadcaster can deny signals to any DTH operator or service provider. However, Sun TV has refused to do so by quoting very high rates. This amounted to violation of broadcasting guidelines of Trai, Tata Sky alleged. |
The company also said by such denial Sun TV, controlled by Kalanidhi Maran, was depriving its customers in the southern region from viewing many regional channels. It is learnt that TDSAT had asked Tata Sky to file written submissions and the case is still pending with TDSAT, but the DTH player meanwhile decided to approach the High Court. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
