MAM
Adidas launch Blue billion range for Indian cricket fans
MUMBAI: Adidas launched its Authentic Fan Range collection for the upcoming World Cup Cricket.
The Blue billion concept is for die hard cricket fans who live and breathe the sport and whose only desire is the Indian cricket team‘s victory, said the company. The range gives Indian cricket fans an opportunity to sport their solidarity for the Indian. | |
The range includes tee- shirts, jerseys, scarves and a host of accessories for both men and women and is priced between Rs.449 to Rs.1049. The collection is available at over 200 multi brand and Adidas outlets across the country. The Blue Billion range is designed in shades of blue and white and features Adidas patented technologies like ClimaLite.The range is closely followed by a campaign called Blue Billion that adidas will launch soon. |
Speaking on the launch adidas India managing director Andreas Gellner said, “Cricket is a religion in India and at adidas we share India‘s unbridled passion and fervour for the sport. The Blue Billion Authentic Fan Range is a reflection of our commitment to the Indian Cricket fan and further cements the bond that the Indian cricket fans share with adidas. We are confident the range will further strengthen our leadership in the category.” | |
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MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
