Kids
Lifebuoy and ‘Krrish’ star Hrithik Roshan entertain kids
NEW DELHI: As part of their ongoing promotional campaign ‘Lifebuoy Main Bhi Krissh‘, HLL brought together the movie‘s super hero Hrithik Roshan to meet up with ten lucky contest winners. Lifebuoy had tied up with the movie Krrish, for joint promotion. The little stars had a fun filled evening playing games, painting cards for Hrithik, solving puzzles and interacting with the star. The kids also had an opportunity to be photographed with Hrithik and receive memorabilia from the Krrish hero. | |
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Talking about the promotional campaign, HLL marketing manager Punit Misra revealed that Lifebuoy stands for encouraging the hero within us. The germ of the idea began with the thought that super hero Krrish turns into a hero as soon as he puts on the mask, thus the synergy between Lifebuoy & the movie was born. Similarly, bathing with Lifebuoy would give the children unlimited protection against germs. The Krrish superhero Hrithik Roshan said that he was delighted with the successful response from the “Lifebuoy Main Bhi Krrish” promotion. He also thanked Lifebuoy for this unique opportunity to meet the little stars. Misra also added “The “Lifebuoy main bhi Krrish” promotion had an over whelming response, receiving more than thirty thousand entries, out of which ten lucky winners were chosen. The chosen winners were from different parts of India, as far as Amritsar, Vijayawada, Ahmedabad, Kolhapur etc, traveled to Mumbai from their respective locations to meet their favourite hero. We are over whelmed by the enthusiasm & response received by the kids that we received for this promotion.” |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
