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France to set pace for digital TV in Europe: Study
MUMBAI: France has set a new benchmark for European digital television (DTV) policy. Strategy Analytics Broadband Media and Communications service has come out with a study Digital TV Transition: Europe Watches France‘s Mandates As Terrestrial HDTV Arrives. |
France‘s new ‘TV of the Future‘ law has taken an important step towards high definition television (HDTV) on the digital terrestrial television (DTT) platform by allocating capacity for HD channels and mandating HD tuners in HD-Ready TV sets. These decisions will have ramifications for other countries in Europe, which will watch these developments with interest. There will also be important lessons from the French approach to licensing HD channels that takes place over the next few months. |
According to this report, the decisions made in France will put increased pressure on other European countries to accelerate their own policies towards HD on DTT platforms. Strategy Analytics principal analyst David Mercer says, “Most other European countries are still at the discussion stage regarding the introduction of HDTV on their DTT platforms. “France has taken an important lead by allocating the capacity for HDTV and ensuring that future HDTVs will be able to receive these new channels. The industry will be satisfied that France has set clear policy goals on these important issues.” Also according to the report, France‘s plan to switch off analogue television broadcasts by 30 November, 2011 remains an ambitious goal, given much of the country‘s still heavy dependence on those signals. But the country‘s aggressive top-down approach to policy setting gives much-needed clarity to industry decision makers, which will allow technology vendors and service providers to plan with confidence. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
