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Indiagames selects World Cyber Game winners for brand ambassadors
MUMBAI: Indiagames, online and mobile games company has signed on the World Cyber Games finalists to represent the brand as part of its ‘ Games on Demand (GoD) Ambassador Program‘. As part of the agreement, they will participate in various gaming tournaments on behalf of Indiagames, endorse its products, services, clothing and accessories and create awareness about its Games on Demand service amongst gamers. The GoD Ambassadors will blog regularly on the Indiagames social networking service – Tadka Live to share their gaming experiences with fellow gamers. |
The Conference agreed that the transition period from analogue to digital broadcasting, which begins at 0001 UTC 17 June 2006, should end on 17 June 2015, but some cIn addition to these, Indiagames is also in the process of signing up other gamers across the country and launching its GoD Ambassador campaign as part of the Program, informs an official release. |
| The Indiagames Games on Demand service is a subscription based online PC gaming service featuring over 300 international quality games like Age of Empires, Brian Lara‘s Cricket, IGI-2 Covert Strike, Lara Croft Tomb Raider, Rise of Nations, Toca Race Driver and the popular MMORPG A3 amongst others. Indiagames has launched the service with Indian broadband providers like Airtel, BSNL, MTNL, Tata VSNL and You Telecom. The service can also be accessed through its online gaming portal www.indiagames.com. Indiagames has been organizing the India leg of the World Cyber Games. The event is run across multiple Indian cities and winners from the national finals will represent India at the International finals where they will compete with gamers from across the world. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
