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Tata Sky in marketing drive with Hrithik Roshan for World Cup
MUMBAI: Oye Pappe, Watch the final with me!
That is the message that actor Hrithik Roshan is conveying to cricket fans ahead of next month’s cricket World Cup. DTH service provider Tata Sky has tied up with the Bollywood heartthrob and is looking to spread the awarenes of its association.
The DTH platform is running a contest that gives 50 people and their families a chance to watch the World Cup final with Hrithik on 28 April in Mumbai. This is open to those who have bought Tata Sky before 15 April 2007.
In terms of the deal, Tata Sky MD Vikram Kaushik says that the firm is only using the star for the World Cup. Tata Sky would likely have shelled out around Rs 17 million to get him on board, industry sources indicate.
Tata Sky is using radio, print, TV to create awareness among fans about this association. In the creatives Hrithik communicates directly to the fan.
For instance, in the print ad, Hrithik talks about the advantages of Tata Sky’s Active Sports service. “Experience stadium like magic in the living room just like I do. Trust me. There is no better way of watching cricket.”
One just has to answer the question of what Hrithik’s first film was as a lead actor. The choices are Krrish, Kaho Na Pyaar Hai and Yaadein. One can then send an SMS to 7827 along with the subscription id.
In the ad Hrithik also talks about enjoying features like a choice of commentary languages, multiple camera angles, highlights and statistics.
Tata Sky is also offering three months free subscription upto four television sets in a home.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
