DTH
Sharp launches new range of HDTVs
MUMBAI: Sharp India has launched its latest range of AQUOS Full-Spec High Definition Televisions (HDTV).
The firm says that the television sets employ LCD panels made from the eigth-generation mother glass substrate manufactured at Sharp’s second Kameyama Plant in Japan, which started operations in August 2006.
The features the products have Sharp says include high dynamic contrast ratio and fast response time. The dynamic contrast ratio of 10000:1 enables reproduction of images with enhanced lighting and shadowing. Dynamic contrast detects the source video characteristics and smoothly adjusts the screen brightness accordingly to achieve deeper black level. The 4ms High Speed Response Time reduces the sense of visual lag as a result of high-speed moving images, thus reproducing clean, clear and “easy-on-eyes” pictures.
Sharp notes that the reason for the excellent quality of high-definition signals is high-density information. Therefore, the AQUOS employs Full-Spec HD panel (1920 x 1080) to deliver high-resolution, high-definition picture in its entirety with same quality as the High-Definition signal format (1080i/p). This it says is in contrast to any other high-definition panel (1366 x 768) which delivers only about 50 per cent of the image information.
In addition by applying Multi-Pixel Drive on the LCD panel, each RGB sub-pixel is further divided into two cells, thus having a greater control over color gradation. Viewers get to have a wide viewing angle of 176 degrees from top to bottom and from left to right, which results in greater freedom in viewing position. MPD takes care of light reflection and colour tone changes caused by angled viewing. Reproduction of people’s natural skin color can be enjoyed without white out.
Sharp also states that its proprietary Four-Wavelength Backlight System adds crimson to the three conventional color wavelengths (blue, green and red) enabling the expression of deep red colours which were conventionally difficult to reproduce. It also enables reproduction of neutral colors such as translucent clear natural skin or healthy skin. The Four-Wavelength Backlight System reinforces overall color reproductivity.
Sharp’s TVs are also equipped with Dual High-Definition Multimedia Interface inputs which are compatible with all current and future 1080p sources, such as Blue-ray player or next generation game consoles. With the DVI-I terminal, the LCD TV can also be turned into a marvelous computer monitor.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
