Applications
Tata Indicom launch low cost Motofone F3c having Qualcomm single chip
BANGALORE: Tata Indicom today announced the national launch of the ultra slim Motofone F3c on the CDMA platform in Bangalore today based on Qualcomm’s QSC 6010 chipset. On the anvil are launches of other chipsets – 6020 and 6030 with other handset manufacturers according to Tata Teleservices (TTL) CEO Darryl Green. The Motofone F3 will be exclusive for TTL for the next six months. Bollywood actor Neha Dupia did the honours for TTL. TTL plans to target the ordinary man who probably gets a cell phone for the first time with the low cost stylish handset as bait. The Motofone F3c is priced at Rs.1,699/- inclusive of all taxes and charges. TTL plan to combine Motofone F3c with the benefits of their GO XTRA PACK, will enable customers to avail double talk time for the first six months with bonus talk time valid for 1 year from the date of activation. The scheme also offers free incoming calls for the first six months without recharge. Darryl is confident of selling 2 to 3 million of these handsets over the next 12 months. |
This was also the first global launch of the single chip by any company globally according to Qualcomm senior vp Kanwalinder Singh who avers that “QUALCOMM is committed to bringing wireless connectivity to emerging markets, and our QSC family of solutions enables compelling, affordable devices for cost-sensitive countries such as India. We are pleased to be working with Motorola and Tata in bringing the Motofone F3c, and look forward to further collaboration with the industry toward the common goal of making connectivity accessible to more people worldwide.” “Though many companies have announced single chip solutions, they are so far only there on paper,” added Singh. |
The Motofone F3c has features such as voice prompts in six local languages—English, Hindi, Tamil, Telugu, Kannada and Malayalam, the QUALCOMM Single Chip (QSC) enabled device from Motorola, MOTOFONE F3c has been specially designed to suit the needs of Indian consumers. It offers a rich vacuum metallized finish making it extremely sturdy, with polyphonic ringtones including three Indian tones, high audio, office quality speakerphone and ringtone downloads. TTL, which recently crossed one million subscribers in Karnataka and two million subscriptions in New Delhi, is looking to close the financial year with 18 million subscribers. They currently have 15 million subscribers. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
