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9 million broadband connections by year-end
NEW DELHI: The government has set a target of providing nine million broadband connections by this year end and 20 million connections by the end of 2010. Addressing the Parliamentary Consultative Committee attached to his ministry, Communications and Information Technology Minister Dayanidhi Maran stated that more than a million broadband connections would be added per month before the end of 2007 thanks to the availability of new disruptive wireless broadband technologies such as Wi-MAX. He stressed the need for wire line and wireless broadband to co-exist and expand together and said new applications such as tele-aid medicines, IPTV, video conferencing, e-governance, e-commerce etc. will be available to citizens with broadband availability. Members complained about the poor mobile connectivity in the rural/remote areas and stressed the need for improving the complaint redressal mechanism in the backward and rural areas. There will be special emphasis for the North-Eastern States and Jammu & Kashmir, Maran added. He informed the members that the Bharat Sanchar Nigam Limited (BSNL) had declared Year 2007 as “Year of North East and Jammu Kashmir” with the objective of improving teleconnectivity in these states. Dr. Shakeel Ahmad, Minister of State for Communications and Information Technology was also present. |
Through a presentation on the initiatives on Broadband, members were shown the targets to be achieved under the broadband initiatives, broad strategy and action plans prepared by the BSNL and Mahanagar Telephone Nigam Limited (MTNL). It is envisaged under the action plan that broadband coverage of all secondary and higher secondary schools, public health care centers and Village Panchayats would be provided by the year 2008. Broadband connectivity would be provided to 100,000 Community Service Centers (CSC) covering 20000 CSCs by ADSL by September 2007; 1000 blocks by wireless broadband by December 2007 and the remaining 5000 blocks by wireless broadband with USO support by June 2008. BSNL, as part of their action plan, have envisaged adding an average of 500,000 broadband connections per month from January 2008. Eighty per cent of the exchanges would be broadband by the end of 2007 and roll out of IPTV will begin in major cities. In addition to this, BSNL will aggressively roll out high speed broadband (like Wi-MAX) services and allow integration of multiple access technology like ADSL 2 +, VDSL 2, fibre-home, Wi-Fi, Wi-MAX, 3G, CorDECT etc. The focus will be to provide multi-play instead of triple play. |
As a part of the strategy, MTNL has envisaged a target of providing one million broadband connections by the end of this year and addition of an average 100,000 connections per month from January 2008. It has also decided to strengthen its IPTV services which have been recently rolled out fully in Mumbai and in limited areas of Delhi. Maran informed the members about the recent amendment to the Indian Telegraph Act to provide support from USO fund for mobile and broadband services in remote/rural areas. He said restrictions of providing mobile services within 10 km. of international borders had been relaxed to 500 metres except along the Line of Control and Line of Actual Control in the areas of Akhnoor and Pathankot of J and K. Maran hoped that mobile connectivity to the rural area and border areas will improve significantly with these decisions. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
