News Broadcasting
Manthan goes online with Irdeto for Cas
MUMBAI: Kolkata-based multi-system operator (MSO) Manthan Broadband Services has integrated its enryption system using the Irdeto system and has gone totally online with it.
Manthan is deploying the Irdeto Digital TV solution as part of its analogue to digital migration project in Kolkata and outlying areas. “We have totally gone online with the Irdeto system,” says Manthan director Gurmeet Singh.
Irdeto will provide Manthan with it’s newest smart card, the Irdeto Zeta Card. The Zeta Card contains advanced security functionalities like Irdeto’s patented FlexiFlash technology for the rapid, secure deployment of new functionalities and security upgrades, as well as an advanced DRM feature that can be used to enforce business rules for content stored on personal video recorders.
Says Irdeto CEO Graham Kill, “Irdeto is providing a next-generation digital TV solution and support services to help Manthan expand the digital era in India.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
