Applications
IOL Broadband, India selects MagnaQuest for IPTV
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MUMBAI: MagnaQuest has announced that its Convergent Customer Management and Billing (CMB) solution, MQSubscribeT has been selected by IOL Broadband, India for its subscriber billing, inventory and customer care operations. This contract encompasses IOL‘s service deployments on their own network and deployment of Content Delivery Network (CDN) for MTNL and BSNL. An official annoucement states, integrations with network elements for provisioning, rating and billing of multiple services delivered over IP. MQSubscribeT to be used to bill value added services like video on Demand, VoIP services over its IP network, apart from the billing of regular services. |
IOL has launched IPTV services including broadcast TV, video on demand, broadband Internet, as part of its CDN project with MTNL. IOL intends to launch such services in several cities in India. MagnaQuest would work on all IOL deployments in India. MQSubscribeT will support IOL‘s projected subscriber growth and launch of new value added services. To start with MQSubscribeT would be deployed integrated with SeaChange‘s Video on Demand middleware chosen by IOL, adds the release. |
| MagnaQuest managing director Vijay Debbad said, “I am glad that we have bagged the first project in the emerging domain of IPTV. The specialized knowledge we gained over the experience of implementing solutions for Triple Play services including Video and Data and VoIP domains, has enabled us to get here. We look forward to a very long association with IOL Broadband.” MagnaQuest is exhibiting its Convergent Customer Management and Billing solution, MQSubscribeTM and its capability to handle IPTV billing and mediation during IPTV World Forum, London on 5-7 March. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
