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Trai’s DTH paper stresses on QoS, interconnect
NEW DELHI: The Telecom Regulatory Authority of India (TRAI) just released a Consultation Paper on the issues issues arising out of the provision of the direct-to-home television service. The Trai paper‘s focus is on three issues – interconnect agreements, quality of service standards and technical and commercial interoperability for set top boxes. On the Interconnection issues, Trai is taking up those relating to standardisation of interconnection agreements and use of the reference interconnect offer methodology. Additionally, issues relating to provision of access to broadcasters, must carry obligations and the related issue of carriage fee are also being taken up. On the tariff question, the Trai paper remains consistent with the line taken earlier as well by the sector regulator that it will not intervene or regulate matters of pricing of DTH services. On the subject of quality of service standards, the paper has issues of whether QOS standards for DTH should be mandated. The other two issues on this subject are
Another major issue is whether technical interoperability of STBs should be retained or whether it should be replaced by commercial interoperability. And then again, if commercial interoperability is to be introduced then what is the manner in which this is to be done. “Interconnection for DTH is already covered on issues relating to “must provide”. However, the reverse obligations regarding “must carry” as well as issues relating to standardisation of agreements have not yet been addressed and these have been raised in the consultation paper. “On the quality of service standards, the basic issue is whether these should be mandated and if so, in what manner. “Finally, the regulatory issues regarding set top boxes focus on the need for commercial interoperability and whether this should replace the technical interoperability. The major issues posed for consultation are indicated in the box placed alongside,” the statement concluded. |
As regards pricing, it may be mentioned that in relation to the case between Zee Turner versus TataSky, the Telecom Disputes Settlement Appellate Tribunal had asked a few weeks ago, whether Trai would be looking into this. Trai had later responded that the process is on, and this paper now comes in part as a result of that exercise. “At present, apart from Doordarshan, which provides free to air channels, there are two other DTH service providers for pay channels and two more have obtained license to commence operation, a statement from Trai said today. |
The statement says that there are a number of issues relating to tariffs, both at the wholesale and at the retail level. “The foremost issue is whether there is need for any regulation of DTH tariffs since the DTH service is in fact providing some competition to cable television. Competition provides an excellent method for ensuring the consumer‘s interests are protected. “Accordingly, regulation has a rationale when the market does not function or the level of competition is inadequate. It has been seen in the recent past that there has been some competition between the two DTH service providers as well as between DTH and cable. “Competitive packages and offers have been made by all the service providers as against the situation just one year back when the consumer had virtually no choice and options. “Considering all these developments, it has been decided that these issues should be looked at after some time when the impact of the competition in general, and impact of roll out of the CAS in cable TV in particular can be assessed. Accordingly the tariff issues have not been posed for consultation at present,” the statement said. The major issues posed for consultation related to interconnection, quality of service standards and regulatory issues regarding set top boxes. The consultation paper can be found on the Trai website, at www.trai.gov.in.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
