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Cea heralds next phase of digital TV transition in the US
MUMBAI: The Consumer Electronics Association (CEA) in the US is celebrating the arrival of the next phase of the historic digital television (DTV) transition. |
All products shipped with analog television tuners will also include a DTV tuner. The milestone marks the final phase-in of DTV tuners and comes as DTV industries and consumers prepare for all-digital broadcasting in February 2009. CEA president and CEO Gary Shapiro says, “The finish line for the transition to digital broadcasting is less than two years away, and the consumer electronics industry has reason to celebrate this latest milestone on the pathway to a successful transition. “As of 1 March, any product shipped with an analogue TV tuner will also include a DTV tuner, making access to the benefits of DTV a reality for more American consumers as these shipments reach the retail store shelf.” |
Shapiro explained that consumers are not required to purchase a new television in order to continue receiving programming after the DTV transition; owners of analog sets will be able to view broadcast television with a digital-to-analog converter box or through cable or satellite service. But in order to enjoy the full benefits of DTV – particularly high-definition television (HDTV) with its eye-popping pictures and digital surround sound – the consumer would want to purchase an HDTV. As part of CEA’s ongoing effort to help consumers understand the transition from analog to digital television, CEA’s Video Division Board adopted language last year for manufacturers and retailers to alert consumers purchasing an analog-only set that a digital converter box will be required as of February 17, 2009 for over-the-air reception. In a February 2007 letter to more than 600 retailers, Shapiro encouraged retailers to include the analog labeling language in product displays as an additional measure to ensure consumers are informed about how analog sets will receive over-the-air broadcasts after the transition. This voluntary labeling initiative is part of an industry-wide educational effort that supports a successful digital television transition. CEA also has a wealth of consumer DTV educational material available on www.myCEknowhow.com. This is a web destination for information on the digital television transition. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
