Applications
Intelsat to distribute ViewAfrica, ViewAsia Networks programming
MUMBAI: Intelsat has announced that UK-based View Africa and ViewAsia Networks have launched two regional platforms on the Intelsat system, expanding their program offering in Africa and Asia. Through its multi-year contract on the Intelsat 7 and Intelsat 10 satellites, ViewAfrica Network is distributing a free-to-air programming bouquet that now reaches all the Sub-Saharan countries with specific DTH focus on South Africa and Nigeria, and ViewAsia is distributing its programming into the cable headends of Asia. |
ViewAfrica Network, uplinking out of Telemedia in South Africa, carries a free-to-air bouquet of religious programming that currently includes the following networks: Daystar, LoveWorld, Divine Truth Broadcasting and Emmanuel TV. ViewAfrica is among 27 DTH platforms built on the global Intelsat system. |
Intelsat 7 provides video, direct-to-home and telecommunications services throughout Europe, the Middle East, Africa and Asia. Intelsat 10‘s Ku-band payload contains multiple high-powered beams focused on Africa, Europe, India, the Middle East, Central and Western Asia as well as Northeast Asia. The beams on Intelsat 10 can be switched between the various regions, offering greater flexibility in the creation of new platforms for the delivery of video, data and IP-based services, a company release says. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
