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Final report on encryption mandate issue still not ready
NEW DELHI: Prasar Bharati has still to receive the report of the technical sub-group set up by the Union Cabinet on the issue of setting encryption mandates for Doordarshan‘s terrestrial signals. Sources in the sub-group headed by All India Radio Director-General Brajeshwar Singh, which has so far failed to reach a conclusive decision, have told indiantelevision.com that the draft report will be circulated for their comments among the members after it is completed and only then submitted to Prasar Bharati. This flies in the face of the assurances given on 8 March in the Lok Sabha (Lower House of Parliament) by information & broadcasting minister Priyaranjan Dasmunsi, that a committee looking into the issue would have its report ready by 16 March (tomorrow). |
It also comes against the backdrop of the Board for Control of Cricket in India’s offer to bear the cost of encrypting all 1,400 DD transmitters, in an effort to sort out the imbroglio between Doordarshan and Nimbus with regard to sharing of live sports telecast feed with the public broadcaster. BCCI Secretary Niranjan Shah has told indiantelevision.com that encryption of all DD transmitters would cost around Rs 20 million and could be completed in about two weeks. India cricket rights holder Nimbus has warned the BCCI it would demand compensation for “dilution of the value of its property” if the issue is not sorted out. It is worth recalling that Dasmunsi had told the House on 8 March that “three meetings have been held and 16th (March) is the last meeting. After the outcome of the meetings, wherever necessary provision is required, can be made. We can put it in the rules. That is why, I kept Section 7 vide giving the Central government the power and I shall again report back to Parliament where the rules will be laid in both the Houses.” |
The setting of mandates for encryption was suggested after private broadcasters said sharing live sporting events with DD leads to piracy. The Union Cabinet had suggested while setting up the sub-group that DD signals should be encrypted in a manner that only DD’s terrestrial transmitting centres receive the feeds. Encryption of signals for a particular channel is an accepted practice overseas. ESPN Star, Nimbus and Zee, among other broadcasters, had demanded that DD signals be encrypted as the public broadcaster had a reach spanning a vast area from West Asia to Singapore. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
