Applications
Webaroo launches worldwide mobile software application
MUMBAI: Webaroo has launched a mobile software application that delivers fast, free and always-on access to web content on mobile phones throughout the world. The software provides consumers a variety of content such as news, blogs, photos and emails on their mobile phones which they can access even when they‘re not connected to the network. The application runs on most Java-enabled phones world-wide including models from Nokia, Motorola, Sony Ericsson and others. Data access must be enabled on the phones for the user to download and update the Webaroo application. Webaroo is free to consumers, apart from the data access fees charged by their carriers, states an official release. |
“Webaroo‘s vision is to make web content available on all portable devices”, said Webaroo co-founder and CEO Rakesh Mathur. “We are excited to bring our vision to life now on most of the world‘s mobile phones, in addition to laptops and portable drives. This is a significant development as trends indicate that web usage on mobile phones will grow to be more than on other devices.” Webaroo‘s technology uses the local phone memory to store snippets of content downloaded from the web. Since the content is stored locally, it is available all the time, even when network connectivity is weak or unavailable. |
| In addition to content sources such as news and blogs, Webaroo‘s application contains “widgets” that can download specific content from web services such as email servers, social networking sites, search engines, photo sites, weather sites and more. Webaroo also contains pre-packaged content packs such as city guides, celebrity profiles, restaurant finders, and is looking add more content to the application, adds the release. Webaroo is in discussions with mobile carriers and content publishers to integrate the Webaroo application into their services, thereby delivering a mobile web experience to consumers at the time they purchase their new phones. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
