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Voom HD Networks expands deal with iD Distribution
MUMBAI:In an attempt to build on its extensive catalogue of international programme offerings, Voom HD Networks has added 225 new hours of stunning high-definition (HD) original content to its agreement with iD Distribution. This news marks the fifth recent expansion to Rainbow’s Voom HD catalogue represented internationally by the independent distributor. |
Voom HD Networks’ Senior Vice President, Global Operations and Business Development Glenn Oakley says, “The iD team has done a great job garnering international distribution for Voom HD. As the worldwide appetite for HD content continues to grow exponentially, we have worked hard to meet that demand by continuing to add to Voom HD’s rich catalogue. We |
iD Distribution‘s MD Sally Miles says, “Voom has become adept at meeting the entertainment needs of its growing audience with visually stunning and fascinating content, and we‘re thrilled to present this new array of crystal-clear HD programming to international programme buyers.” iD Distribution has been working with Rainbow Media to drive foreign sales for Voom HD, WE tv, IFC , Lifeskool and, most recently, fuse. Since launching its global expansion initiative just over a year ago, Rainbow Media—through iD Distribution—has sold more than 1,000 hours of programming from its Voom HD, WE tv, IFC , Lifeskool and Sportskool brands to broadcasters all over the world, including India, China, Japan, Australia and New Zealand. The new Voom HD offerings being represented by iD Distribution include Full Frontal Fashion 2007. This series presents the hottest looks straight from the spring and fall 2007 runway collections of today’s most talked about designers. Chasing History Home gives viewers an insider’s look at the places famous historical figures once called “home,” including the Winchester Mystery House, FDR’s family estate, Alcatraz and William Shakespeare’s childhood home. Magnificent Obsessions profiles people who have turned their everyday interests into a passion that drives their lives, including Civil War re-enactors, glider-plane junkies and more! Treasure Seekers is hosted by Elyse Luray. This series takes viewers around the globe to see some of the most coveted collectibles at the largest and most famous antique shows and flea markets. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
