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Yahoo! India, Jagran Prakashan tie up for Hindi web property
MUMBAI: Jagran Prakashan Ltd and Yahoo! India have tied up for a co-branded Hindi news and current affairs internet property which will be available to the users by mid-2007. The tie up will facilitate both Yahoo‘s online services and print media content for users and advertisers. Under the terms of the agreement, Jagran and Yahoo! India will share graphical and keyword advertising revenue generated by the property. Yahoo! India will manage the advertising sales and serving for the new co-branded property. Both companies will also partner in distributing Yahoo! India‘s search and small and medium business offerings. |
“The Yahoo! India – Jagran partnership will reshape the online Hindi news and current affairs landscape — in terms of compelling customer experience, user engagement and monetization.” said Yahoo! India, Managing Director, George Zacharias, “This exciting and strategic partnership is about re-branding, re-scaling and re-building the world‘s biggest hindi news portal i.e. Jagran.com to reach an unprecedented scale and is about redefining the hindi online portal space” said JPL CMD Mahendra Mohan Gupta. |
“In this partnership we looked at leveraging each others core areas of strength to create a powerful online property. We bring in content while Yahoo brings in technology and their understanding of Internet audiences to provide an unparalleled internet experience in the Hindi space” said JPL CEO Sanjay Gupta. “We looked for a partner that stood for leadership and credibility in the online media space not just in India but worldwide, and which understood the pulse of internet audiences and had a customer-centric focus as central to their business approach. Yahoo! India definitely represents all these and more.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
