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UTV to use HP for end-to-end infrastructure solution
MUMBAI: UTV is using Hewlett-Packard (HP) to build a robust and reliable IT infrastructure. Under the terms of the contract, HP will implement an Infrastructure that includes virtualized storage solutions, HP blade servers, workstations, ProCurve and services. This infrastructure will aid UTV to cater to the demands of the Indian animation genre – both films and television programming. |
Says UTV animation business development VP Jyotirmoy Saha, “With the growing demand for our services and our increasing market share in the Indian animation space, there was a clear need to ramp up our backend infrastructure to support our growth. HP helped create a highly robust and reliable IT infrastructure that could address the performance requirements of demanding animation applications. With HP, we now have a unified solution and support from a single vendor.” |
Adds HP India director enterprise servers and storage Hemant Tiwari, “Our technology will help build an infrastructure that is highly scalable to meet the rapid growth at UTV. This collaboration further showcases HP’s domain expertise in providing customized solutions to the growing animation and media industry in the country with its powerful end-to-end solutions”. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
