Applications
Honestech allows viewers to access IPTV on their mobile
MUMBAI: US firm Honestech, which develops and markets digital video software and internet protocol (IP) technology for multimedia content has released its MY-IPTV Anywhere Mobile product. |
The product enables users to access and view television programming from anywhere in the world on their mobile phone, any Windows-based Wi-Fi PDA device, and any computer with an internet connection. MY-IPTV Anywhere Mobile includes Honestech’s original MY-IPTV Anywhere PC server and player software and new mobile player software for mobile and handheld devices. It also includes MY-IPBOX, an external USB 2.0 TV tuner device. MY-IPTV Anywhere server software has to be set up on their home computer to host content via Internet Protocol (IP) to their mobile phone or Wi-Fi enabled mobile devices and any computer via a peer-to-peer connection. The product allows users to watch and control their TV from anywhere, and includes features such as channel surfing and changing, a personal video recorder, and scheduled recording from any computer. MY-IPTV Anywhere Mobile supports the latest H.264/MPEG-4 video compression technology standard for mobile phone, handheld devices, and any computer, from anywhere in the world. |
Now, with MY-IPTV Anywhere Mobile and a broadband internet connection, users can transmit their favorite programming from their home based broadcast network, from anywhere in the world as long as they have their enabled mobile device. MY-IPTV Anywhere Mobile supports handheld devices from manufacturers including HP, Samsung, LG, Sharp, and other handheld devices supporting Microsoft Windows. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
