Applications
Airtel launches Email on Post Paid mobile in Delhi
NEW DELHI: If you have an Airtel Post Paid connection in Delhi and national capital region (NCR), your mobile phone could become your mobile email service, Airtel announced today, and Airtel calls it Easy Mail. This is a specially designed email solution for its Post Paid customers in the Delhi NCR Circle. “With these solutions, life on the move is enriched and becomes far enhanced, since the Airtel customers will be able to access email which works on the revolutionary Push-based technology on a range of GPRS enabled handsets of their choice, says an Airtel release. |
The company is launching call centre updated ARCs in line and dedicated sales teams to campaign though spreading word of mouth and also its website for a major awareness campaign, the company said in response to a query. “The Product works on a Real Time Synchronization between linked mail server and customer‘s Handheld (Push Technology),” said a company spokesperson, though he refused to answer all questions relating to Airtel‘s Post Paid subscriber base, projected revenue growth through this technology or investment made for this. |
“Airtel Easy Mail is a hassle-free solution targeted at the Enterprise Users to check their corporate mails while they are on the move,” the company claimed. The service is Push-based mail where Airtel customers using a range of Symbian and Windows enabled mobile devices with GPRS connectivity can enjoy the service. The mails are directly pushed to the handsets as soon as they reach the mailbox, instead of logging on to the service provider‘s server to check for new mails. This service offers true push technology with real-time synchronization of mail on mobile devices with the corporate mail server. It enables the mail to arrive on the mobile device just as it appears on the mail server and also supports most popular attachment types like Word, PDF, Excel, PowerPoint, etc. It also synchronises calendar on-line to work as a planning tool while a customer is on the move. There are two options for accessing the Enterprise Edition – Rs. 899/- unlimited usage or Rs. 199/- with 5 paisa / 10 KB download. Apart from the above, Airtel is also offering Airtel Easy Mail in an Internet Edition where individual customers can access their personal Web-Based Email through a GPRS enabled handset anytime anywhere, according to the company. All the widely used web-based email services and ISP based accounts can be accessed. Mobile Mail is delivered through a visually comfortable & graphically interfaced (unlike SMS based services) on a wide range GPRS enabled handsets of the customers‘ choice. Commenting on the service, Mr. Christopher Tobit, CEO of Bharti Airtel Limited Delhi and NCR, said, “We design our email-based products after a much-detailed research on usage patterns of demographic profiles of all kinds. “As always, we endeavour to meet and suit the unique needs of all our customer segments. “The GPRS based email solutions offer a high degree of functionality at an affordable cost and hence this initiative will definitely enhance GPRS usage among our Customers since email is a product that cuts across all sections of the market,” he said. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
