Brands
Marriott & Singapore Airlines enhance partnership for member benefits
Mumbai: Marriott International and Singapore Airlines (SIA) today announced the strengthening of their strategic partnership, which provides members of Marriott Bonvoy, Marriott International’s award-winning travel programme, and KrisFlyer, the SIA Group’s lifestyle rewards programme, with more ways to maximise their benefits.
Starting today, eligible members of the two programmes may receive a status match and take advantage of an accelerated pathway to obtain a higher elite status. The expansion of this collaboration is in addition to the two-way points and miles transfer benefits for members of both programmes that were announced in January 2023, and allows them to convert their Marriott Bonvoy points into KrisFlyer miles and vice versa.
Marriott International chief sales and marketing officer, Asia Pacific excluding China, John Toomey said: “We are thrilled to announce the expansion of our collaboration with Singapore Airlines, providing members with added value to make the most of their travels and enjoy exclusive benefits across Marriott Bonvoy’s extensive global network of nearly 8,700 hotels and resorts spanning over 30 distinct brands. This is a significant milestone that not only marks the extension of our global airline programme but also reaffirms our commitment to continuously enhance our approach to customer loyalty.”
Singapore Airlines’ acting senior vice president of marketing planning Dai Haoyu said: “Strengthening our partnership with Marriott allows KrisFlyer members to unlock even greater benefits while enjoying more ways to earn and redeem their points and miles. This comes at an opportune time amid the strong demand for international travel. With this enhancement, our members can look forward to better value, as well as more accrual and redemption opportunities that match their evolving lifestyle interests.”
Details of the enhanced benefits include:
. Status match: Members will be able to enjoy elite status matches according to the elite tiers of both programmes. Solitaire PPS Club, PPS Club, and KrisFlyer Elite Gold members will receive a status match to Marriott Bonvoy Gold, while Marriott Bonvoy Platinum, Titanium, and Ambassador members will receive a status match to the KrisFlyer Elite Silver tier.
. Marriott Bonvoy Elite status benefits may include room upgrades, late check-outs, bonus points, welcome gifts, and more. KrisFlyer Elite status benefits may include bonus miles, complimentary seat selection for customers flying with Singapore Airlines, complimentary lounge access, priority check-in and boarding, additional baggage allowance, and more.
. Accelerated Pathways to Higher Membership Tiers: Eligible Marriott Bonvoy members can accelerate the upgrade of their KrisFlyer membership to higher tiers by completing as few as two to four flights with SIA within six months. Similarly, eligible KrisFlyer members can achieve accelerated status matches with Marriott Bonvoy by staying three to 10 nights at any participating Marriott Bonvoy portfolio of hotels, within six months.
. Access to Exclusive Promotions: Marriott Bonvoy and KrisFlyer will periodically launch exclusive campaigns where members can earn both miles and points through their hotel stay and flights. More details will be announced in due course.
Brands
Bosch and Tata AutoComp to form JV for e-mobility in India
Equal stake venture to build electric drive systems and motors
BENGALURU: Bosch Limited and Tata AutoComp Systems are joining forces to tap into India’s fast-evolving electric mobility story, announcing plans for a 50:50 joint venture focused on key vehicle electrification technologies.
The proposed venture, expected to begin operations by mid-2026 subject to regulatory approvals, will focus on engineering, manufacturing and sales of eAxle systems and electric motors. Headquartered in Pune, it aims to bring global technology closer to the local market at a time when India’s automotive sector is shifting gears towards electrification.
For Bosch Group India president and Bosch Limited managing director Guruprasad Mudlapur, the direction is clear. He noted that battery electric technology is central to reducing emissions across passenger vehicles and select commercial segments, adding that the partnership is designed to accelerate adoption through advanced and efficient solutions.
The collaboration reflects a broader shift in the mobility landscape, where global expertise is increasingly being localised. Bosch Limited joint managing director and Mobility Solutions India president Sandeep Nelamangala, pointed out that customers are seeking cutting-edge global technologies tailored for India, a demand this venture aims to meet.
From Tata AutoComp’s perspective, the partnership brings complementary strengths to the table. Tata AutoComp vice chairman Arvind Goel, highlighted that India’s mobility ecosystem is being reshaped by electrification, localisation and the need for scalable solutions, making such collaborations increasingly vital.
Bosch’s global commitment to e-mobility is already significant, with investments exceeding six billion euros. Robert Bosch GmbH executive vice president, manufacturing and quality, electrified motion Karsten Müller, said the venture will help bring these technologies to India while strengthening the company’s regional presence.
With India now the world’s third-largest automotive market, the timing of the partnership is notable. As the country accelerates towards cleaner mobility, this joint venture positions both companies to ride the electric wave, combining engineering muscle with market ambition.
