Applications
Galleon Entertainment to take multi platform property ‘Apollo’s Pad’ to MipTV
MUMBAI: Galleon Entertainment, the UK-based intellectual property owner, developer and manager, is taking its multi-platform entertainment property Apollo‘s Pad to this month‘s television trade event MipTV 2007 in Cannes, France. The aim is to sign up regional partners for online, mobile and TV broadcast deals |
The all-new multi-platform property set for launch online, on mobile platforms and on air later this year has gone into production. The comedy animation series uses breakthrough animation technology to revitalise everyone‘s favourite songs in a way that can be broadcast through online and mobile platforms as well as through traditional channels such as TV. Apollo‘s Pad takes classic music tracks and by adding humour and animation reaches a whole new young audience of 16-34 years old. The show has the format of the Muppet show with the humour of the Simpsons. Each episode features two minutes of gag based comedy followed by an animated music video which features a classic hit re-recorded to reach a new audience. The first episode will feature the song I‘m a believer, the classic Monkees hit. The episodes are set in an animated live music venue, called Apollo‘s Pad, where each character is the personification of a music genre. Each episode follows the adventures of the king of disco dudes, club manager Hudson and the bunch of music loving maniacs that work and perform in Apollo‘s Pad. |
Galleon Holdings CEO Stephen Green says, ” “Apollo‘s Pad has multiple revenue streams and over time, it will extend into traditional licensing and merchandising formats including apparel and gifting”, added Green. “MIPTV gives us the perfect opportunity to forge relationships with TV, online and mobile partners throughout the international and regional arenas.” Galleon Entertainment had signed an exclusive agreement with Sony BMG Music Entertainment (UK) at Mipcom 2006 to develop and launch Apollo‘s Pad. The comedy animation series is being produced by London-based Good Story Productions with animation from Canada-based Copernicus Studio in Halifax, Nova Scotia. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
