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MSN announces online voting for IIFA awards
MUMBAI:MMSN India announced online voting on its portal for the International Indian Film Academy (IIFA) Awards 2007. The eighth annual IIFA Awards Weekend will be held in Yorkshire, England from 7 to 10 June and will recognize the best of Indian cinema for the past year. Fans who vote will also have the chance to attend the IIFA Awards at Yorkshire. The nominees for each category are shortlisted by an industry panel of film experts. The voting is managed and monitored by Price Waterhouse Coopers. Fans from India and across the globe can vote online for their favorite movies and performers of the year on www.in.msn.com. |
Speaking on the announcement, MSN India executive producer Krishna Prasad said, “The IIFA Awards is the only event that allows viewers from across the world to decide the best performances in Indian Cinema and we are excited to bring this to fans around the globe. We are proud to extend our support to IIFA in promoting India Cinema globally.” |
Last year the fans voted Black for best picture and Amitabh Bachchan and Rani Mukherjee received the honors for Best Actor and Actress. This year again it will be a star studded event with many performances movies like Lage Raho Munnabhai, Rang De Basanti, Omkara, Kabhi Alvida Naa Kehna, Vivah, Krrish and Dhoom 2 competing for the best picture category. Voting is now open to fans to choose their favorite movies and stars. The last date for voting is 25 May 2007. MSN attracts millions of users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is delivering programmed content experiences to consumers and online advertising opportunities to businesses worldwide. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
