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DD digitises 1400 hours of content
NEW DELHI: Conscious of the degradation of archival material and taking advantage of new technologies, different wings of the information and broadcasting have launched ambitious plans to digitize their holdings, some of which has great archival and historical value to the nation. Doordarshan has already digitized 1400 hours of programmes. DD Archives has so far released 51 titles in the market. The public broadcaster has drawn a detailed plan for digitizing its holdings of approximately 70,000 hours of programme on analogue video tapes in its central archives. |
The Films Division has so far digitized 188 informative and educative films, while 480 films have been transferred on High Definition tapes, and 825 films on international tracks (transferred on DVD). This is part of an exercise to digitize 8100 celluloid films and transfer them on high definition tapes. After completion of this work over the next few months, Films Division will embark on its second phase of restoration of all its celluloid material which over the years has suffered different degrees of decay and decomposition. During the year 2006-07, the National Film Archives of India (NFAI) acquired 1561 reels of picture and sound negatives from the National Film Development Corporation (NFDC) branches in Mumbai, Chennai and Bangalore, apart from about 1500 reels of valuable film material from the Bombay Film Lab and Film Centre and Cine Lab in Mumbai and Rutik Memorial Trust in Kolkata, and Marryland Studios in Thiruvananthapuram. The Children’s Film Society, India , also transferred 684 reels of negatives for preservation. |
A total of 600 hours of programmes have been identified for the DD MTNL broadband video on demand project. These are exclusive content relating to culture, travel, personalities, historical places, health, fitness, lifestyles, crafts etc. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
