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TataSky to ask Sun to be blacked out from cable, DTH platforms
NEW DELHI: TataSky will on Monday (9 April) pray before the Telecom Disputes Settlement Appellate Tribunal the Sun TV be disallowed from being aired in any cable or DTH platform. Reason: The South Indian broadcast major‘s refusal to comply with the court‘s order to stream signals of all its channels to the News Corp backed DTH operator on a non-discriminatory basis. The court had issued an order to this effect and the last date of compliance was over today. “Sun had on the last day of hearing even withdrawn its review petition, which means it does not dispute the order, and even then, they have not complied with it, so we are going to press for this penalty,” Ramji Srinivasan, senior counsel for TataSky told indiantelevision.com today. |
Srinivasan pointed out that the court in previous instances of non-compliance (for instance in a different between two other parties case on data access) levied a fine of Rs 1 lakh, and there have been instances of day-to-day fines being ordered. |
Asked whether TataSky has written to Sun lately on this, Vikram Kaushik, TataSky CEO, told indiantelevision.com: “My writing to them or otherwise means nothing, because this is a court order and has to be complied with. In any case, we have lots of subscribers in the south and they have been waiting for long for this to happen.” On 19 March, TDSAT had passed an interim order asking Sun TV to stream its signals on an a la carte basis to TataSky, at 50 per cent of the cable charges. The order meant that Sun was obliged to give TataSky the channels that the DTH operator wanted, and the price Sun would have to offer it was at 50 per cent of the price for the same channels that it received from the MSOs in the cable TV field. On the last day of hearing of the review petition filed by Sun on the interim order, the latter had raised several issues, especially demanding that TataSky should pay Sun for its entire subscription base, and other questions. The court had been upset and accused Sun of “taking us round and round” without complying with the order, and had strictly said that the order must be complied with by 7 April. The court had also said that it would either dismiss the petition or Sun could withdraw it, and the broadcaster had opted for the latter course of action. Srinivasas says this withdrawal meant Sun had accepted the order and would have to comply with it, which it has not done so far.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
