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Pixion enhances ‘Namastey London’ through digital intermediate process
MUMBAI: Namastey London, underwent the digital intermediate process at Pixion, the state of art post production facility in India. |
The movie was shot in the greens of Punjab and the unpredictable weather of London eventually needed to be colour graded at Pixion. The Film being what it is, there was no room for experimental grades and fancy single tone colours. Jonathan Bloom the director of photography of the film envisioned a very straight forward grade and the directions from Vipul A Shah were very clear, he wanted London to be appealing to the people in India and Punjab to be appealing to the NRI‘s abroad. The film was shot well and all the constraints the production were manageable in the colour matching process. However, the London weather, which changes by the hour, guaranteed that there were some tough times on the matching of the scenes. Through time and repeated tries the digital intermediate process used at Pixion ensured a systematic approach to handle such scenes. The team at Pixion worked out a bluish tone for a futuristic scene of Akshay Kumar and Katrina Kaif, the stars of the film. The sequence was presented to director Vipul A Shah for his inputs and he instantly approved of it. Another experimental grade was done to the chakna chakna song which was given the golden yellowish brown look. For the Punjab sequences a technicolour look was decided upon. |
Vipul A Shah states “Pixion is a studio which makes you feel at home, their work ethics are very strong and commitment levels are extra ordinary”. “It has been a great pleasure to have been associated with Vipul A Shah on this prestigious project. His amazing clarity of approach and desire for perfection has been our sole motivator and we look forward to many more such occasions when he would allow us to be an integral part of his team” said Pixion CEO Naresh Malik. Pixion‘s state of the art post production facilities are used to provide major broadcasters and animation design filmmakers. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
