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Nab launches technology advocacy programme in the US
MUMBAI: The National Association of Boradcasters (Nab) in the US has announced the formation of a long term technology advocacy programme. The overall mission of the program will be to seek and facilitate development and commercialisation of new technologies that can be exploited by broadcasters |
The multi-year, multi-million dollar program will be named Nab Fastroad (Flexible Advanced Services for Television and Radio On All Devices). It is a product of the efforts of Nab’s Technology Advocacy Committee in accordance with the sustained priority placed on technology by Nab joint voard chairman Bruce Reese and Nav president and CEO David K. Rehr. Consisting of Nav Board members, the Nab Technology Advocacy Committee held its first meeting in March 2006 and subsequently conducted a year-long deliberative decision-making investigation, including briefings by outside consultants, economic and technical analysis of technology developments, and technical review of potential projects through a technology discovery group process. |
Based on this work, the NAB Board of Directors decided unanimously in January 2007 to launch the program and NAB’s Executive Committee approved organisational details in late March. Rehr says, “As we move into the digital era, the most successful local broadcasters will be those who continue serving the core audience in their local community while aggressively embracing new technologies to expand the reach of their high-value content. This programme will play a key role in the acceleration and adoption of new broadcast technologies and NAB is proud to spearhead its formation.” Nab Fastroad will be managed overall by a steering committee consisting of NAB executive staff, Board members and other representatives from Nab broadcast member organizations. Project selection and implementation will be handled by a technical committee of selected NAB member company engineers and staff from the NAB Science and Technology Department. Participation by NPR Laboratories and MSTV has also been established to coordinate with other ongoing technical programmes in the radio and television broadcasting sectors. The programme will principally concentrate on technologies and services related to over-the-air digital transmission. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
