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Jump Games launches Teenage Mutant Ninja Turtles game
MUMBAI: Indian games publishing company Jump Games has released their new mobile game based on the franchise Teenage Mutant Ninja Turtles (TMNT). A Turtles film has just been released theatrically in India. Jump Games signed an exclusive contract with uclick,– the licensees of TMNT Mobile content – to release and distribute two Mobile game titles based on the turtle characters. |
The games will be launched on all carriers in India. Along with the games, Jump will also offer a range of mobile content, such as ring tones, wallpapers, screensavers and themes. The first game to be released by Jump is called TMNT – The Power of Four . The game is based on the recently released movie. The mobile game lets the players be a part of a high octane, high-flying adrenaline rush of collaborative combat and adventure uniquely designed for Mobile phones. They can play the game as any of the four Ninja turtles and defeat opponents to claim victory |
The second game to be released is TMNT – Ninja Training NYC. It’s a cartoon-based game that fast-forwards the players 100 years into the future with the Turtles as they take to the streets in Manhattan. TMNT is based on a fictional team of four mutant turtles – Leonardo, Raphael, Donatello and Michelangelo. It was conceived in early 1980s. TMNT’s popularity has gone on to inspire three television shows, four films, video games and a range of toys and merchandise. Jump Games CEO Salil Bhargava said, “This is for the first time that TMNT is being released in India and we’re really excited to bring the age-old classic to our audiences here. Also, with the recent release of the movie, we’re sure that these mobile offerings will be widely accepted.” uclick VP product development Jeff Webber said, “The Turtles have a fan base that spans generations and continents. This is the first time these world famous characters have ever been available on mobile phones, where they can reach legions of fans in a way they never have before.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
