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Gaming portal Zapak, Zod! Club Wear tie up for contest
MUMBAI: Gaming portal Zapak.com and Zod! Cub Wear have come together to give their style conscious players something to vie for. Customers who buy a Zod! Club Wear shirt will get a scratch card with a password. Enter this on the registration page of clubzod.zapak.com. |
This registration enables you to play the ‘four-Wheel Fury’ game on Zapak.com for the grand prize of a ‘4-Wheel Fury ATV Quad Bike’ worth Rs 200,000 in a lucky draw. |
Zapak Digital Entertainment chief marketing officer Arun Mehra said, “The young, trendy ZOD! Club Wear consumer is a potential gamer if not already an avid one. This initiative between ZAPAK & ZOD! Club Wear taps the mindset of this consumer and draws him to start playing on-line.” Mehra adds that Zapak will be entering into tie-ups with more retail outlets in the future. Zod! Club Wear VP marketing Imraan Surve says, “Since 2002, we pioneered on-line apparel marketing that targets the young, trendy male thru strategic alliances. ZAPAK offered the perfect fit with it’s on-line gaming. Our consumers get a value-add through the scratch card that gives them chance to win a 4 wheel Quad bike” The ‘The Reel to Real World’ promotion is being rolled out through over 180 retail outlets that stock Zod! Cub Wear and is supported with an online campaign by Zapak. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
