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Avril Lavigne to provide animated ‘Manga’ shorts to Anime Network
MUMBAI: Inspired by the edgy, pop culture cool of manga and anime, rock singer/songwriter Avril Lavigne has used both mediums in a new business surrounding her latest CD release, The Best Damn Thing. She not only penned her own manga but also developed animated manga shorts that will air on Anime Network mobile offerings. Lavigne‘s new cross promotional relationship with Anime Network is part of a multimedia project developed by her management company Nettwerk and Sony BMG to extend both the reach and brand value of the popular Grammy Award nominated artist. Under the terms of the agreement, ADV Films of Japan promoted the artist‘s new 17 April CD release and Make 5 Wishes manga series across its Anime Network and Newtype USA, the premier anime and manga monthly magazine. In exchange, Lavigne will provide ADV Films with broadcast and mobile distribution rights to the animated manga shorts. Additionally, the rock star will provide online advertising, record promotional IDs and sign copies of her manga and CD for online sweepstakes and giveaways. The deal was orchestrated by Index Global Rights, a digital media consultancy based in New York and Tokyo. |
Both the manga series and the music videos deal with an introverted teenager, Hana, whose life is changed forever when she meets her hero Avril Lavigne and, through her, finds the courage to conquer her own personal demons. Bringing the manga series to life, music videos incorporating songs from Lavigne‘s new CD release The Best Damn Thing with animations from the manga series, are available to view and/or download at $1.99 per episode online through the website, www.make5wishes.com and Nettwerks‘ website. The project features writing and production collaborations between Lavigne and Dr. Luke (Lady Sovereign, Pink), Rob Cavallo (Green Day, The Goo Goo Dolls), Butch Walker, and her husband Deryck Whibley of the platinum selling band Sum 41. Among the titles included in the new CD and featured in the manga-based animations are the hit song Girlfriend, Everything Back But You and I Can Do Better. New music video animations are released weekly on the Make5wishes.com website. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
