Applications
Philips promotes ‘Entertainment on the go’ with MP3 players
MUMBAI: Philips Electronics India has launched its new range of ‘GoGear’ digital audio/video MP3 players for the Indian market. Targetted at music loving youngsters, the portable digital audio/video MP3 players offer an experience of ‘Entertainment on the go’. |
The product looks to delivering on the brand promise of Sense and Simplicity. The product Philips says has been designed to cater to personalized needs of the consumers. Philips GoGear range offers benefits such as MP3 and WMA playback, voice recordings, more music with Digital FM Radio with 10 station presets, 1.8″ colour screen for easy navigation and photo viewing, supports video files up to QQVGA (160×128 pixels) resolution, Philips Video Converter software to convert your video files and a battery life of 10 hours. Available in four models at select multi-brand consumer electronics outlets, mobile phones counters and ARENAs- network of exclusive Philips brand shops. |
Philips Electronics India director, entertainment solutions, consumer electronics Tunjan Srivastava said “Philips is committed to using innovation to bring convenience to its customers for an enriched user experience. The GoGear range that provides customers with an ‘ultimate control’ over playback and browsing is testimony to this philosophy. We are confident that this mix of cutting edge technology at an attractive price proposition will change the dynamics of the Portable Media Player market in India.” The combined Portable Media Player (PMP) and MP3 player market represent one of the fastest-growing segments of the consumer electronics industry today. Although high import duties make branded portable MP3 players in India expensive, thereby making it the prerogative of the upper middle class audiences, the Philips GoGear digital aido/video MP3 range will throw open the market to the burgeoning middle class youngsters of India. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
