Applications
SC dismisses TataSky plea in Sun TV channels case
NEW DELHI: The Supreme Court today dismissed the special leave petition filed by TataSky in the case against Sun TV, stating that since the Madras High Court has taken cognizance of the matter and issued notice to TataSky, the SLP could not be allowed. The two-judge Bench of Justices Arijit Pasayat and DK Jain said the parties were free to approach the sector tribunal TDSAT for an early hearing if they felt the issue needed urgent resolution. TataSky had filed an appeal with the Telecom Disputes Settlement Appellate Tribunals earlier asking it to order Sun TV to give its signals to the DTH player on an a la carte basis and would be paid for the actual number of TataSky viewers, and not its entire subscription base. |
The tribunal had passed an interim order that Sun should give the signals, but Sun TV had not complied with it and instead, moved a modification application saying that TataSky must first make it clear and prove that it would also actually give the signals to its subscribers on an a la carte basis. Upon this modification application, TDSAT had strictly warned Sun that its interim orders had to be complied with first and ordered Sun to give the signals to TataSky within seven days. |
In the meanwhile, Sun TV had approached Madras High Court for a stay on the TDSAT order for giving signals to TataSky. The Madras High Court had issued the stay saying that since a modification application is pending with TDSAT, the enforcement of its interim order was not warranted. Senior counsel for TataSky Arun Jaitley had said that the case was urgent and the court said that the parties could approach TDSAT for an early hearing. The next hearing of the case on the modification application is slated for May 1 and for the final hearing TDSAT has already fixed the date as May 11. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
