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VSNL launches Wi-Fi roaming with StarHub
MUMBAI: VSNL has partnered with StarHub which is Singapore‘s info communication company, to provide roaming wireless broadband service to high value travelers during their stay in India. This service will allow seamless roaming and usage within the VSNL wireless broadband network in India wherein visitors can access high speed wireless broadband using their home country account and identity. This will allow all StarHub customers whether mobile, broadband or cable, to use wireless broadband service at over 200 Tata Indicom Wi-Fi hotspots across India. Very shortly, other global Wi-Fi operators will be added to the list of roaming partners. |
“This is yet another initiative from VSNL to continuously offer innovative customer solutions. Global travelers will never feel disconnected in India,” said VSNL vice president marketing and technology for retail broadband business Prateek Pashine, while announcing the launch of this service. VSNL, a global communications services provider, is the only Indian member in the wireless broadband alliance a global consortium of world‘s leading wireless operators. VSNL operates over 200 Wi-Fi hotspots, spread across the major cities and include leading chain of hotels, major domestic and international airports, popular café chains, restaurants, bookstores, stadiums, educational institutions, railtel cybercafés and leading shopping malls in India. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
