Applications
Indian gaming industry to to hit $ 300 million by 2009
NEW DELHI: The Indian gaming industry, presently estimated at $100 million, is expected to triple by 2009 with an estimate of $300 million. This signifies a growth of 94 per cent compound annual growth rate (CAGR). Interestingly, this segment was estimated at only $30 million in 2005 and $8 million in 2003, showing a CAGR of 78%. |
Of this, mobile gaming contributes 58 per cent of the total revenue and can go up to 70 per cent with increase in use of mobile phones, according to the National Association of Software and Service Companies (NASSCOM). Gaming includes consoles, online, multiplayer, casual and mobile games, according to another report by global consultancy firm KPMG. Though still very small compared to the developed gaming markets such as the United States, Japan, Korea and China, India has a definite cost advantage since a PC game can be developed in the range of $0.5 million to $3 million as compared to $6million to $7 million in the USA. |
According to industry sources, the ratio of revenue from services and original content development has already reached to 80:20, and is expected to improve to 60:40 in a couple of years. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
