iWorld
Roposo: ‘Feel the Vibe’ with trending Live entertainment and shopping for Gen-Z
Mumbai: Roposo, a trends-first platform delivering Live experiences and shopping, unveiled its new brand campaign ‘Feel the Vibe’ today. The campaign looks to bring the platform’s core proposition of ‘shopatainment’ to life, embracing the consumers’ need for self-expression, being on top of what’s trending, and celebrating their individuality. It unifies the worlds of creator-driven Live videos across different genres and shopping, providing users and live streamers access to an array of novel and exciting experiences.
The ‘Feel The Vibe’ campaign encapsulates the essence of Roposo through a captivating brand film titled ‘Pretend Nahi, Trend Karo’. The video demonstrates how its target demographic, Gen-Z who tend to operate with a sense of Fear of Missing Out (FOMO), can be updated with the latest trends on the platform. It emanates from a deep understanding of the consumer’s desire to be seen and heard, stand out from the crowd, and most importantly, never miss out on what’s hot and what’s not. The campaign aims to convey Roposo’s innovation, tailored to meet consumers’ changing demands and insights, apart from creating awareness and fostering brand association. The campaign will be showcased on the corporate website as well as various platforms like the Play Store, AppStore, social media, and Glance Smart Lock Screen.
Roposo’s creator-led, interactive, Live shows immerse consumers in the most trending and unique pop-cultural and social moments across categories. These encompass a wide array of content formats, including vox pop, chat shows, live challenges, individual creator shows, multicasts, and game shows on entertainment, fashion, lifestyle, food & cooking, fitness, sports, comedy, dating & romance, art & décor, personal finance and more. At the same time, consumers can seamlessly switch to shopping for quirky and unique home products, and electronics, along with trendy and stylish apparel, shoes and accessories on the platform. These Live experiences transform consumers from being passive viewers to active participants. On Roposo, consumers can collaborate with and co-create Live experiences alongside their favourite creators and express themselves within vibrant communities of like-minded individuals.
Roposo senior vice president & GM Mansi Jain said, “In addition to the growing popularity of Live video content, Live social commerce is poised to revolutionise how Gen-Z and millennials approach shopping in the future. Recent studies suggest that the market size of Live commerce in India could potentially reach up to $ five billion by 2025. We are pleased that Roposo is leading the way in ‘shopatainment’, and we are excited about the opportunities it brings.”
“Roposo is a destination for everything that is trending and can be consumed in an engaging way. It offers the ability to track topical information, view Live entertainment videos, attend exclusive music performances and movie launches virtually, shop for quirky products, access the latest in the world of fashion, get recommendations from their favourite influencer, and much more. We believe in listening to what our consumers want, understanding how their preferences are evolving, and forging meaningful connections with them. ‘Feel The Vibe’ as a campaign aptly encompasses this emotion, wherein users and content creators will resonate with this strong sentiment of uniqueness,” she elaborated.
Roposo powers Live and Shop on Glance Smart Lock Screen present on leading android smartphones, with an active user base of over 200 million in India. Roposo is also available to download on the Google Play Store and Apple App Store.
Roposo recently expanded its presence to Indonesia. Over the next few quarters, the company intends to broaden its footprint in additional markets, such as the US, Brazil, Japan, and more.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
