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eBay India introduces blogs to strengthen community engagement
MUMBAI: In a bid to enrich and excite its 2 million community, eBay India has announced an array of initiatives. eBay India has launched two new features – eBay Blogs and My World, enabling its community members to express their personality and increase their engagement with each other. |
eBay India country manager Rajan Mehra said, “We introduced the My World and eBay Blogs feature to enable the fast growing eBay community to interact and exchange views on a common platform. We hope this will facilitate interaction between trading partners that will amount to better understanding, higher satisfaction and greater transparency and connection within the eBay community.” eBay Blogs allow community members an opportunity to create their own personalised publication. Blogs are your personalised space to showcase your personality, opinions and knowledge. one can share bidding tips, movie trivia, vacation tales or astrology gyan. Sellers can use the blogs to creatively promote their products and attract buyers. |
eBay has also introduced a new profile page for its community called eBay My World. My World can be used to show the rest of the eBay community who you are! Users, who have been trading with each other for years together, can give a face and personality to the eBay id. The My World page complements eBay users‘ About Me page and enables them to showcase their personality and interests by creating a special landing page combining many of the features already available on eBay. Users can customise their page‘s look, layout and content through a variety of available features and modules: * Feedback – Member Feedback will always be prominently displayed at the top of My World so that you can instantly see the transaction history of each member. * Listings – One can display ones current listings and customise how they appear on ones page. * Photo or Icon – One can upload ones own personal photo or choose from over 30 icons to represent oneself. * Bio – Provide a description of yourself, your interests, your selling policies or anything else you want to include. You can also create search tags that make it easy for other members to find you. * Find people with similar interests and passions – Ones interests, hobbies, things one buys, things you sell etc, get tagged on the My World page. When one clicks on a tag, one get to see all people who have similar interest as yours. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
