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TV18, Infosys tie up for media outsourcing
MUMBAI: News broadcasters are getting into the media outsourcing business as a serious source of incremental revenue. If NDTV signed up with Genpact last year, it is TV 18 Group which has announced a strategic alliance with Infosys BPO to launch Source 18 for providing a full spectrum of services to media and entertainment companies globally. The relationship will not involve equity tie up to start with, but this could change later. The services on offer will include digital archiving and met tagging, repurposing content, work flow charting, ideation, reediting, transcoding, quality control as well as media process outsourcing which shall include promo production, traffic management, uplinking and inventory management. |
Also available as an outsourcing service would be analytics, finance and accounting services, order management, rights management and HR. Source 18 will utilize the services of Tangerine Digital Entertainment, a company specializing in content repurposing and media process outsourcing, for part execution of the contracts. TV 18 Group CEO Haresh Chawla said, “Source 18 will be a key part of our strategy to address all aspects of the media value chain. We believe that as a full play entity, process outsourcing and media repurposing and production services are key focus areas for us. With SOURCE 18, we combine the technological, process and management know-how of Infosys BPO with the domain knowledge of the TV18 group and this will be a market making alliance.” While Infosys BPO will psrovide the initiative the much needed process and technological support, TV 18 will bring in domain knowledge and expertise to the alliance. |
“We believe this strategic alliance is a great symbiosis of competencies of two great organizations – Infosys BPO and TV 18. We expect media and entertainment to be a key growth driver for us. This partnership with TV18 is a significant step in that direction as we together cater to the tremendous opportunities in Media and Entertainment industry”, Infosys BPO Limited MD and CEO Amitabh Chaudhry said. National Geographic Channel International (NGCI) has been roped in as the first client for repurposing their archived and current content for the mobile platform. The media outsourcing market is set to throw up an exciting business opportunity with the global media and entertainment industry growing to almost $ 2 trillion by 2008 and proliferation of content in multiple formats across media platforms. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
