Kids
Disney, MySpace give fans a ‘Piratized’ avatar
MUMBAI: For the upcoming Disney feature film Pirates of the Caribbean: At World‘s End, Buena Vista Pictures‘ online marketing department has unveiled a new way to talk to Pirate fans with a special online interactive feature called the “Piratizer.” The official MySpace profile page for the movie http://myspace.com/AtWorldsEnd allows users to send in a single photo of themselves and get back an animated 3-D version along with accessories including hats, scars, tattoos, jewelry. Moreover, fans sporting the Pirate avatar are even able to talk like a pirate. According to an official release, over 80,000 fans have been ‘Piratized‘ in less than a week. |
“The Piratizer allows Pirates of the Caribbean fans all over the world to interact with our brand in a unique and personal way, allowing them to take ownership of the franchise and share it with their family and friends,” said Buena Vista Pictures Marketing president Jim Gallagher. |
