Kids
Disney, MySpace give fans a ‘Piratized’ avatar
MUMBAI: For the upcoming Disney feature film Pirates of the Caribbean: At World‘s End, Buena Vista Pictures‘ online marketing department has unveiled a new way to talk to Pirate fans with a special online interactive feature called the “Piratizer.” The official MySpace profile page for the movie http://myspace.com/AtWorldsEnd allows users to send in a single photo of themselves and get back an animated 3-D version along with accessories including hats, scars, tattoos, jewelry. Moreover, fans sporting the Pirate avatar are even able to talk like a pirate. According to an official release, over 80,000 fans have been ‘Piratized‘ in less than a week. |
“The Piratizer allows Pirates of the Caribbean fans all over the world to interact with our brand in a unique and personal way, allowing them to take ownership of the franchise and share it with their family and friends,” said Buena Vista Pictures Marketing president Jim Gallagher. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
